Tuesday 24th August...went with angry daughter (she had no-one else to go with her)...her words not mine!!...To her endoscopy appointment (camera down throat) ... she reminded me as we were about to venture out the front door, dad this is a 3 hour appointment!!...Why don’t you take one of your stupid reading books??...
so I rushed back upstairs picked up "Million Pound Sales Letters" ... by Jeremy Taylor. Now I’m not quite sure why??...But as I reached the last step I said hold on love...Claude Hopkins and David Ogalvie always say take a pen or pencil with you at all times!!... You just never know when a great "Header" will pop into your mind.
She/Claire my precious said:-...dad I don’t care which one of your sado friends said it ... get your stuff "taxis here in 2". Two what??...I never had a clue!!...
But before I went through the door I checked I had everything I need for the foreseeable. Wallet, watch, texxxxxes, spectacles, reading material and a couple of pencils...not forgetting my trusty notepad.
So me and this other chap are sat in the shoe box...sorry waiting room. He’s busy reading from a sort of celebrity glam mag thing. I’m twiddling my thumbs. We passed a few words...Him about how time goes so slow when you are waiting??... Me about the drivel in the news paper and the type of mags he was reading...he said wife buys bucket loads of these every month...always thought they were rubbish but I picked this up from the table and the 2 stories iv`e just read are half sensible!!...
I actually know a very famous marketer who swears by getting them for up to date info...ready for the next best info product!!...Next thing, nurse comes out and says the procedures are bit slow today!!... (to much information ) thank-you.
"Go down stairs and grab a t or coffee if you want"??...He did I didn’t!!...
So as boredom set in I picked up my copy writing book and started to read...next thing "BANG"!!...An idea for a piece of copy ive been working on for months just hit me "right between the eyes"!!...
Out came the pencil and pad me frantically writing...never noticed the bloke come back...his wife come out from her procedure and them leave together...or the old lady with the specs be picked up by her sister. "No"!!...I was in full flow...In copy heaven...I was "In the zone"!!...
Next thing I remember is nurse saying "dad she come round now, you can come inside and wait"...so reluctantly I packed away and went inside to mss sleepy head.
Rest of the evening I’m cooking cleaning up and falling into bed exhausted...
Thinking to myself "How the hell did I do all this and work full time"!!...
If your a man...never ever EVER criticize you wife, lover or partner and say something like "but you only look after the kids and the house"..."what could be that hard"!!...Its called house work and worth a fortune, when done properly??...
Wednesday she’s run me ruddy ragged..."dad get us a drink"... "dad get us a sarnie"... "dad get us some more pain killers"!!...I will ruddy kill her if she keeps on...Gees she was really starting to do my head in!!...I actually think, looking back on it she was just enjoying all the "piece and quiet and attention"
Her two nippers are at sisters for a few days. Till she properly up and about again. Thank god today Thursday being the second day...she’s up and about a bit today and I can get my copy ideas into a readable format!!...
That’s if I can read two day old scrawl??...So if I hadn’t taken the advice from those three people my six month old copy...would still be 6 months old!!...
Till the next time. ...
"May your success be far more than you expected!"
David.
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